EP 51: Talking Trends With Mintel’s Jenny Zegler, Traceability Rule Challenges, Legacy Brands Product Innovation



Jenny Zegler, director, Mintel Food & Drink, shares insights from the research firm’s 2025 consumer trends forecast. Hilary Thesmar, chief science officer and senior vice president of food safety at FMI, The Food Industry Association, discusses the challenges to implement the FDA Traceability Final Rule. Circana’s Sally Lyons Wyatt explains why legacy food and beverage brands are under pressure to innovate, and how they’re stepping up to the challenge.